Doug Harris can be really just a loveable but awkward groomtobe with a problem: he does not have any man. With less than two weeks to go before he marries the girl of his dreams, Doug is known to Jimmy Callahan, owner and CEO of Best Man, Inc., a business which provides flattering most useful men for socially contested guys in want. What ensues is a humorous wedding charade as they make an effort to pull the major con, along with an budding bromance between Doug and his man Jimmy.